| 1. |
Concrete baseline for communication between users and developers. |
| 2. |
Encourages early user participation and involvement |
| 3. |
Allows early observation of user performance |
| 4. |
Allows immediate observation of consequences of design decisions. |
| 5. |
Can help sell management an idea for a new product. |
| 6. |
Can help effect a paradigm shift from existing system to new system |
| 7. |
Allow more flexibility in the decision and can catch problems early in the development stages. |
| 8. |
Reduce development time & cost |
| 9. |
Allow user to offer immediate feedback which result in better product. |
| 10. |
High design flexibility to enable short term component modification |
| 11. |
Ability to experiment with physical objects of any complexity in a relatively short period of time. |